Gone that era in which placement of keywords and link-blacklining’s were committed success in Search Engine Optimization (SEO).
SEO is a complex technique, with over 200 factors of Google algorithms. In today’s’ time SEO is more than keywords and backlinks – more than alt-tags meta-tags and even more than content.
It’s about how you gathering info that how it really makes challenging, it’s an ever-changing rule of the contest. The Google algorithm changes frequently, with multiple changes within the months & also fetches the data.
The quality of search engine increases rapidly, as search engine endeavor to improve. The search result has become more accurate, personalized and timely than ever.
To help you stay ahead in 2018 in the affirmation of user’s experience, here are the list of trends that are gaining momentum.
Hike OF Search Engine Results Page Features
If you are assuming to achieve #1 organic ranking and to maintain high volume traffic to given website? Think twice. This will ideally be reaching the top on a search engine results page. It’s not only important to achieve this position, but also to maintain for long as possible you can.
The SERP features are stealing searches attention and clicks. However, with the lasts techniques in the search engine, you can get this #1 ranking to achieve you desire traffic.
The evolution in SERP features you can find it is cluttered with images, links connection, videos, ads and various listings of articles/blog. This has become easy for #1 result to get the jumble of other pages features.
Search engine results page features include, blogs, forums, reviews, structured data, video & image, and site links. There are some tools to track ranking and to find keywords that generating traffic.
Structuring Your Snippet
Over the last few years, featured snippets are growing surprisingly in search results across all devices. Feature snippets responses quick to search quires at the top of the search engine result page.
It has been proved that growth is taking place and sneak of traffic from top position on the first page. Feature snippets will deprive other position of traffic with the instant answers and growth in structured data.
In SEO terms, it’s #1 new position! This gives rise to content in new forms, such as Forums, Reviews, Q&A and etc. to provide short and quick direct answers to your long search quires. For feature snippets, it also gives more attention to structure and formats to make it easier for Google to crawl for pulling relevant information.
Page Relevance Of Search And Optimization
How to know your content is comprehensive. By researching top ranking page and looking for the features. The search engine has the ability to optimize top ranking pages as identity and shares features among them.
Search engine evaluates the relevancy of content and intent, offering a safe website for the users’ search that matches to the users’ search intent even if users little is long and different from their query.
Emphasis On Voice Search
People speak more than they type, voice search is going big and has grown significantly over the last few years. According to Google, more than 40% of people use voice search daily.
Voice recognition technologies have reached the point where users are more comfortable and used to understand their query. Not only this Google Home & Amazon Echo are also on a hike of rising, and this will grow as newer models to start.
The constant use of voice search continues to improve, as people are utilizing voice search for often search queries. This means one should focus and go beyond the keywords to rank and create well structure content in short sections at a time of search queries – people are now going to say out loud.
Thus, results in the vital importance of voice search in SEO strategy.
Mobile-Friendly Will Be Even More Important
We know the importance of mobile on individual life. Most of the people are searching on Google or other search engine using a mobile.
As the Google last technology are continuously making efforts to make the web more mobile-friendly. However, the new update will ensure that mobile search vary from the site that are nor mobile-friendly will find drop in ranking.
It just mean that people are more comfortable in searching content for their questions with the mobile device. The update will be that the mobile version of your website will be at start point in the Google index. Additionally, if your website is not mobile-friendly the windows version still be counted in the index and this can count as negative on the ranking.
Thus, the fact is that mobile-friendly content is much better for the SEO future. If you are still on window version, grab the chance to make you website into the mobile friendly.